Check engagement metrics and views in your analytics and pay attention to the comments on your long-form videos. Start introducing long-form content slowly, keeping an eye on how your audience responds. Long-form content might be performing better anecdotally, but that doesn’t mean you should completely transform your content strategy overnight. Tips for Creating Both Short and Long-form TikTok Content Invested viewers will follow to keep up with future content. This content is highly engaging, and it gives the creator time and space to form deeper connections with viewers. ![]() While 15-second videos still have the potential to go viral with both original or trending audio, they aren’t as effective at converting views into followers.Īnother shift we’ve noticed is that more creators are leaning into vlog-style and storytelling video content, similar to what performs well on YouTube. Many creators report having more trouble gaining followers on TikTok than on Instagram. This is vastly different from what worked on TikTok even just a few months ago. This is especially important for TikTok, as the platform is a notoriously fast mover.Ĭreators are posting more long-form content than ever. You have to keep a close eye on what competitors are posting, who is growing and who isn’t, and what trends are facilitating that growth. Staying successful as a social media marketer requires constant strategy auditing. Outdated strategies that worked for previous iterations of the platform won’t work forever. As platforms and audience preferences shift, marketing strategies must follow suit. Why Long-form TikTok Content is Popping Off Many TikTok social media managers and experts report that longer videos can produce more views and engagement on TikTok in 2023 and beyond. Over the last few years, the platform extended its maximum video length all the way to 10 minutes. ![]() TikTok’s success was built on rapid-paced 7-15 second videos. The same strategy that worked back in 2020 won’t achieve the same results in 2023.
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